They are also more informative and instructional in showing how a product works. The advantages of this are that your product will be presented in a friendly manner and these screencasts can be quick to produce. The screencasts are usually unscripted but follow a basic storyboard. Tutorials often take the form of an informal screencast. Do you want the video to be personal, with a friendly voiceover, or would you rather stick to music and titles?.Should the video be a quick, “punchy” overview of your product or a longer, detailed, informal screencast?.What overall message do you want the video to convey?.So, before you do anything else, plan your screencast very carefully. PlanningĪs with anything, planning is essential. You want to create a screencast to demonstrate what it does. Let’s assume that you have a web application or web-based service to promote. Is it easy to make a screencast? How much does it cost, and what tools are required? Let’s answer these questions.
These screencasts can sum up in just two minutes what might otherwise take up many pages to explain, so they make for powerful additions to websites. Videos that demonstrate web applications or web-based services are often called screencasts because they usually capture events on the company’s website. You need only go to the home page of any new Internet-based startup, and you’ll see an embedded video with a very large call to action beckoning you to play its two- or three-minute video introduction. Whether the goal is for users to sign up for your web application or simply to get users to contact you via a web form, a video improves the likelihood of this happening. Having a video on your website can vastly improve your conversion rate.
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